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The Vertical Drama Gamble of a Kyiv Studio
Television was not where Holywater began. The company was established in Kyiv, Ukraine, in 2020 by Bogdan Nesvit and Anatolii Kasianov, and its portfolio still looks more like a mobile entertainment lab than a streaming network. My quick watch series Drama is listed alongside My Passion for books, My Muse for AI and FreeBits. It is telling that the lineup is so spread out, because it shows a business that treats video as one consumer product among several rather than its entire identity. In the end, Holywater wagered on the vertical drama, a format that started in China as duanju and is shot 9:16 for a phone held vertically. The groups behind the category’s largest players were Chinese and Singaporean, making this a bold market for a small Ukrainian company to enter.
Spring 2024: The My Drama App Arrives
The My Drama app arrived in spring 2024, although the exact date hinges on which listing you believe. The launch timing differs by source: TechCrunch put it in April, Google Play shows March 13, 2024, and the App Store lists May 9, 2024. Going by the gap between those store dates, Android likely came first and the iPhone version arrived about two months later. The initial slate was built around the genre’s go-to tropes. Most of what you need to know about the tone comes through in initial titles such as The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss. The collaborator it would soon be making them with, not the stories themselves, is what ultimately made it stand out.
The Fox Deal, a $22M Round and a Webby
My Drama ceased to be just a startup curiosity in October 2025. Under an agreement that came with a commitment to make more than 200 vertical titles over two years, Fox Entertainment acquired an equity stake in Holywater. Three months later, in January 2026, Holywater raised $22M in a round led by Horizon Capital. Among the Fox-produced titles on the platform are Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. A Webby Award for Best Streaming Service from 2025 is also held by the company, which shows off it on its App Store listing. Few rivals can claim what those milestones hand My Drama, namely a major American studio serving as both shareholder and producer.
My Drama: The Fact File
For readers who only have a moment, the table below gives the short version of the story. The ownership, legal, platform and pricing details that matter most to a first-time viewer are gathered in one place. All prices are taken from the US App Store as of September 2026. They differ by country, platform and promotion, so treat them as a guide rather than a fixed quote. Which legal entity you contract with depends on where you live, a detail that is relevant if you ever need to challenge a charge. On Google Play, the source of the install figure, the app shows 5M+ downloads.
| Item | Details |
|---|---|
| Owner | Holywater, set up in Kyiv, Ukraine, in 2020 |
| Founded by | Bogdan Nesvit and Anatolii Kasianov |
| Companion apps | My Passion (books), My Muse (AI), FreeBits |
| Contract party, US users | XOLY LIMITED (Delaware) |
| Contract party, other users | Holy Water Limited (Nicosia, Cyprus) |
| Launch | Spring 2024 (Google Play: March 13; App Store: May 9) |
| Platforms | iPhone, iPad, Android, Apple TV (tvOS 18+), Vision Pro and web |
| Android installs | 5M+ on Google Play |
| Full-access pass | Roughly $19.99 per week, auto-renewing |
| Coin packs | Roughly $4.99 to $24.99 |
| Premium tier | About $4.99 to $9.99 |
| Production partner | Fox Entertainment, equity stake since October 2025, 200+ titles over two years |
| Investment | $22M raised in January 2026, led by Horizon Capital |
| Honors | Webby Award, Best Streaming Service, 2025 |
What Watching on My Drama Feels Like
At its core, the experience is the one the whole category rests on. Episodes are vertical and sized for a phone held upright; in this genre episodes usually last one or two minutes, and then a cliffhanger propels you on to the next one. Since series often run anywhere from 20 to 100 episodes, a single story can quietly consume an evening in bite-sized pieces. The range of screens it supports is where this drama app truly stands out. It is listed for Apple TV on tvOS 18 or later and for Vision Pro, on top of iPhone, iPad and Android. For comparison, ReelShort’s App Store listing shows no Apple TV version at all, so that big-screen option is less common than you might think. Granted, a 9:16 frame will never fill a widescreen TV, yet the option turns a solo phone habit into something a couple can enjoy together.
Content-wise, the catalog mixes Holywater’s own early productions with the growing Fox slate. Titles like Billionaire Blackmail and Bound by Obsession demonstrate that the Fox releases stay close to the genre’s familiar formula. Scale is the candid caveat here. With 5M+ installs on Google Play, the app has a small fraction of the 100M+ that ReelShort, DramaBox and ShortMax each list. In 2026, that gap makes clear that My Drama is a well-backed challenger rather than the category leader.
What My Drama Costs in 2026: Pricing
Access comes in three ways, and the key figure is the weekly pass. In the US App Store as of September 2026, “My Drama: Full Access” runs around $19.99 a week. That puts it in line with the weekly passes from ReelShort, ShortMax, DramaWave and GoodShort, all listed at about the same price in the same store. For unlocking individual episodes, there are coin bundles priced from roughly $4.99 to $24.99. Thanks to a separate Premium tier listed at around $4.99 to $9.99, lighter viewers have lower-cost entry points than the full pass. Like its rivals’ plans, the weekly subscription renews automatically until you cancel it. The figure on your own device may be different, as prices change by country, platform and promotion. Four renewals of a $19.99 weekly pass add up to roughly $80 a month, so do the arithmetic before you commit.
The Terms Worth Reading Before You Pay
Most viewers pay less attention than they should to the fine print in My Drama’s terms of use. There is no easy refund if a series lets you down after you unlock it, as coin purchases are final. A balance you ignore for a year can simply vanish, as coins are forfeited after 12 months of inactivity. Viewers in the EU and UK receive a 14-day right of withdrawal, in line with the consumer rules in those markets. Purchases on the web are labeled non-refundable except where the law requires otherwise. The key point is this: the terms state plainly that deleting the app does not cancel your subscription. Android users go through the Subscriptions menu in Google Play, while on an iPhone you cancel under Settings, then your name, then Subscriptions. Holywater does not handle refunds for store purchases; Apple or Google handles them.
It also helps to know exactly who sits on the other side of the contract. For US users, the contracting party is XOLY LIMITED, a Delaware company; everyone else contracts with Holy Water Limited in Nicosia, Cyprus. One more warning applies to My Drama as much as to any vertical drama app. A site promising modded APKs, unlimited coins or free coin generators is unofficial, and it is not a safe way to watch anything. If the price feels too high, the right step is cancelling the pass; do not look for a hack.
The Verdict: A Challenger Backed by Hollywood
My Drama is not the biggest vertical drama app, and on install counts it is not even close. What it has instead is an unusual combination: a Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. The practical advantage for viewers is Apple TV support, something ReelShort, for one, does not list. The drawback is the same one that plagues every rival: a weekly pass of about $19.99 that quietly renews in the background. If you are after Fox-produced romance and the option to watch on a television, the My Drama app deserves a place on your home screen. If you simply want the largest claimed library, ShortMax, with its 50,000+ dramas, is the more obvious pick. Either way, create a reminder the day you subscribe, and cancel through your store account rather than trusting the delete button.
